There is no doubt about the power of social media. It has certainly become an important marketing tool for numerous companies, organizations and universities. But how do you successfully integrate your social media platforms into your website? The social media platform you choose to integrate into your site is up to you, but there are some best practices that you will need to consider should you choose to do so.

Images on your Iowa website are powerful. They can convey a variety of messages and let your target audience see themselves on campus, tell the story of your unit and allow you to convey a message better than you might be able to in writing. They can also capture a feeling and atmosphere that makes the user want to come back to your website again. We will look at why high-quality images matter and how to choose the best images for your site.