Adding Google Tag Manger

Google Tag Manager is a tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code. Once your site is configured, you can manage all of your tracking code in one place.

We recommend that you use Google Tag Manager (GTM) to manage all your tracking code for your website. Once you sign up for GTM you can create a container for your website. As a webmaster, you can add your container ID to your website by configuring a new container here: admin/config/system/google-tag/add. If you provide us with that container ID, we can configure your site to use GTM. By default and once enabled, this container will load on all public-facing pages. Additional configuration is available but is not supported by SiteNow.

For the GTM script to trigger on page load, you must have SiteNow developer enable the functionality. To do this, contact the ITS Help Desk. Include the site URL and mention you would like to enable Google Tag Manager on your website to expedite the process.


A couple things to be aware of when using GTM. Adding scripts to your site can be a security risk. You are responsible for the scripts that you add, so use caution. Also, there are many regulations being put into place around data privacy. You should understand what data you are collecting and how you are using that data. You may need to publish that privacy information at some point in order to maintain compliance. Please contact the Information Security and Policy Office or refer to the University privacy information for guidance.