Friday, November 8, 2024
Written by
Megan Yoder
OSC Web Team

When creating your Iowa website, you have a wealth of opportunities to share the unique story of your department or unit. One effective way to do this is by incorporating the blockquote component. This feature allows you to highlight the voices of staff, students, or anyone within your organization through engaging quotes paired with headshots. This component is valuable because it allows you to highlight personal experiences, enabling others to share the Iowa story in a more authentic way. If you decide to use it, here are some best practices and tips for effectively utilizing the blockquote feature on your SiteNow v3 website.

Use clear and concise quotes

When gathering quotes for your Iowa website, aim for clarity and brevity. Choose quotes that are straightforward and relevant to your department or unit. Avoid lengthy, run-on sentences; instead, keep the quotes engaging and to the point. This approach not only helps convey the story effectively but also allows others to contribute their unique perspectives. Remember, these voices can help add significant value to your marketing efforts and enhance the authenticity of your message.
 

Blockquote example poor
An example of an ineffective use of the blockquote. Using a lengthy quote can make your messaging unclear to your users. 
Blockquote better example
An example of an effective quote when using the blockquote component. This language is active and concise, which communicates clear messaging to your users.

Choose a readable background pattern

When selecting a background pattern for your blockquote, it’s crucial to prioritize readability. Opt for neutral and understated designs that won’t distract from the quote itself. Avoid overly busy or vibrant patterns, as these can make it difficult for users to focus on the text. A simple, clean background will enhance the overall readability and ensure your message stands out.

Include a headshot

Always remember the power of "showing, not just telling." When using the blockquote component, consider adding a headshot to accompany the quote. This not only puts a face to the name but also adds a personal touch that helps tell the story. A photo can humanize the quote, making it more relatable than a simple block of text. Be sure to use a high-quality headshot to maintain a professional appearance.
 

Blockquote with no headshot
While not including a headshot isn't inherently a problem, we highly encourage you to add one. A headshot can add a more personal touch to the blockquote component, enhancing the overall impact.
Blockquote with headshot
Adding a headshot to your blockquote, as illustrated above, brings a personal touch to this component.


Incorporating the blockquote component can truly transform how your audience shares the story of your department or unit on campus. By featuring diverse voices, you add depth and authenticity that resonates with visitors to your website. This approach not only enriches the narrative of the University of Iowa but also enhances the overall experience for your audience. Consider utilizing this component as a powerful tool to elevate your SiteNow v3 website and effectively share the Iowa story.