Monday, November 4, 2024
Written by
Megan Yoder
OSC Web Team

When developing a website, one of the most crucial elements to consider is the specific actions you want your users to take upon visiting your site. Whether you aim for them to "learn more," "apply," "request information," or "donate," incorporating well-crafted call-to-action (CTA) components is essential for guiding users toward these goals. CTAs not only highlight desired actions but also shape the overall user experience. However, it's important to strike the right balance; while a strategic CTA can enhance navigation and engagement, an overload can lead to confusion and frustration. In this article, we’ll explore three key strategies to effectively utilize CTAs and ensure your users know exactly what to do next.

Craft clear and concise CTAs

It’s essential to remember that CTAs should be short and straightforward. Their purpose is to provide users with a quick snapshot of what to expect and the action you want them to take. Long paragraphs or complex sentences can overwhelm and confuse, cluttering the message and making it harder for users to understand your intent. Instead, focus on clear, direct language that guides users effortlessly toward the next step. This approach not only improves user experience but also boosts the likelihood of engagement with your CTAs. Remember, clarity is key in motivating users to take action.
 

CTA poor example
An example of a poor CTA with overly lengthy language. Strive for clarity and conciseness when using this component to effectively convey your message without overwhelming your users.
CTA better example
An example of an effective CTA that uses clear and concise language. It clearly communicates what users need to know and sets expectations for what they’ll find once they click the button.

Ensure proper placement and limit the number of CTAs

Getting your CTAs positioned correctly on the page is essential for creating a smooth user experience. Misalignment can make the layout feel off and leave visitors confused about where to click. Aim for a left-aligned or centered layout when adding these elements. Additionally, be cautious about placing too many CTAs in a three-column format, as this can clutter the design and hinder navigation. Ideally, limit yourself to one or two CTAs per page to maintain clarity. Overloading users with options can overwhelm them and obscure the specific actions you want them to take.
 

CTA poor example
Avoid improper alignment of CTAs, such as those shown in a three-column layout. Not only are they misaligned, but having too many options can overwhelm users and create confusion about the desired action you want them to take. 

Choose background patterns wisely

Pay attention to the background pattern or color you select for your CTAs. Since these elements are meant to be brief, it’s important to avoid patterns or colors that are too distracting. Solid colors like gold, black, or grey are excellent choices, as they provide a clear contrast and make the text easy to read. If you prefer a patterned background, consider subtle designs, like a community pattern in black or gold, which can add a touch of style without being overwhelming.

Utilizing the CTA component on your SiteNow v3 website can significantly enhance user experience. We encourage you to consider these tips to ensure your CTAs are effective and visually appealing. By implementing these strategies, you can create a site that not only looks great but also helps users navigate seamlessly and understand their next steps. Your efforts will ultimately guide visitors toward taking meaningful actions on your website at Iowa.