For advanced web marketing strategies, additional conversion tracking attributes are available to webmasters to configure on a per menu link basis.

• Event (data-sn-event): This input is sanitized into a lower case string without special characters and with spaces replaced by underscores.
• Label (data-sn-event-label): If left blank, this label is populated with the menu link title value.

Note: When the conversion tracking event is filled in, two additional link attributes that are automatically included with the link markup: data-sn-event-component="link" and data-sn-event-type="click".