For advanced web marketing strategies, additional conversion tracking attributes are available to webmasters to configure on individual menu links or banner links.

• Event (data-sn-event): This input is sanitized into a lower case string without special characters and with spaces replaced by underscores.
• Label (data-sn-event-label): If left blank, this label is populated with the link title value.

Note: When the conversion tracking event is filled in, two additional link attributes that are automatically included with the link markup:

1. data-sn-event-component="link" or data-sn-event-component="button", depending on the link type
2. data-sn-event-type="click".